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5 Important things you must know about product packaging

by O. S David
5 Important things you must know about product packaging

5 Important things you must know about product packaging

-O.S David

So many business owners believed that packaging is just packaging? After all, it’s the product that really matters.

If you’re thinking this way as a business owner, you might be setting yourself up for failure. Product packaging plays a more important role in consumer decisions than you might think. A product’s packaging communicates many things, from what the product can do for your customers to your company’s values.

Products packaging differentiate your brand from others

There are millions of products on the market calling your customers’ attention. A business research shows that one-third of a consumer’s decision-making is based solely on product packaging. To succeed, your brand packaging has to stand out and look different from your competitors. For example, The shape of Coca-cola bottle is clearly different from Pepsi though both are meant to serve the same purpose, they come in different design. Not only is the design relevant to the name of the product, it’s also eye-catching and highly different from what many of its competitors offer.

Product color moves customer purchase habits

The colors used in your product packaging play a key role in consumer buying decisions. Your brain reacts to colors in different ways, so choose your packaging colors accordingly. For example, products with white packaging convey simplicity, safety and purity. Color experts cite that the more color added to a product’s package, the less sophisticated the product is. Other colors, like blue, convey many different meanings. A light sky blue color is considered more playful, while a dark navy is considered much more professional. Worldwide, blue is the most liked color, but that doesn’t mean you should automatically choose the likable color. It’s important to study your target demographic before deciding on a color scheme for your product packaging.

Product Packaging Is a Marketing Tool

Your product’s packaging can be a helpful marketing tool through in-store advertising. Branded products are easily recognized, so designing packaging with your logo front and center helps consumers remember your product next time they are shopping. Consider what your packaging is saying about your product and your brand. Is it good? Can it be better? It’s also wise to think about what messages your product’s packaging is conveying to shoppers and consumers.

Packaging Creates Brand Recognition

Take a moment to think about some of your favorite brands. They all have one thing in common: they are memorable. Over the decades, brands like Coke have made minor changes to their packaging and stayed true to their original look. Keep in mind that recognizable brands should not change a thing because many successful brands that changed their logo, colors or packaging have seen a sort of backlash from shoppers after making a big change.

Product packaging determines  your income

If your product is well packaged it will automatically attract buyers and there will be increase in demand which will later increase your income.

If your product is not doing well in market kindly check your packaging. Remember it is a competitive world

Start thinking about your brand packaging and consider those four factors.


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