Etisalat assured customers of quality service, despite intended change of name
-Ojo Oluwasegun
Following the current news of Etisalat going out of telecommunication business in Nigeria and changing of name which has caused panic in the mind of its customers the Emerging Markets Telecommunication Services Ltd. (EMTS) trading as Etisalat Nigeria on Tuesday has assured its customers that the change of brand name will not affect its operations.
According to Ibrahim Dikko, the Vice President, Regulatory and Corporate Affairs, EMTS made this known in a statement.
Dikko said that EMTS was aware of recent news reports regarding Etisalat Group’s withdrawal of the right to the continued use of the brand in Nigeria by EMTS.
He said that EMTS had a valid and subsisting agreement with the Etisalat Group.
According to him, the agreement entitles EMTS to use the Etisalat brand notwithstanding the recent changes within the company.
“Indeed, discussions are ongoing between EMTS and Etisalat Group pertaining to the continued use of the brand.
“EMTS will issue a formal statement once discussions are concluded.
“The final outcome on the use of the brand in no way affects the operations of the business as our full range of services remain available to our customers,’’ he said.
Dikko said that EMTS launched in Nigeria in 2008 with “0809ja’’ to affirm the “Nigerianness’’ of its origin and sphere of influence.
He said that in nine years of operation, the company remained a prime driver and avid supporter of the Nigerian spirit of excellence.
According to him, the telecommunications company will continue to stay true to its “Naijacentric identity’’.
“This notion is strongly reflected in our core messages and depicted in major projects and initiatives, which we have been known to support.
“All these initiatives have their foundation embedded in supporting key aspects of the Nigerian fabric: building Nigerian businesses and empowering Nigerians with a focus on the youth.
“Nigeria remains the soul of EMTS’ business and we have made the brand alluring to our teeming subscribers, who see a piece of the spirit and character of Nigeria in everything we do.
“EMTS is here to stay and we wish to assure our esteemed customers that our core values of youthfulness, customer-centricity and innovation will remain the pillars on which we operate.
“We thank our esteemed customers for their abiding faith in us,’’ Dikko said.
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